If you think market research is only for large corporations or those companies with a dedicated marketing team then think again!
The Market Research Service is an affordable option that brings the benefits of market research to SME’s, entrepreneurs, organisations and the not-for-profit sector. Whatever your experience of conducting surveys (or lack of) we believe research can help you in making better decisions for marketing success, employee retention and key investment choices. Understanding the needs and requirements of customers, employees, members or visitors has never been more relevant than in these challenging times. Being able to gauge changing attitudes and preferences is pivotal for anyone wanting to adapt their services, business practices or brand message in a rapidly evolving landscape.
Whatever your business situation or sector, undertaking your own survey has never been easier. If you are reading this then we are going to assume you have some interest in taking forward an idea for your own project. While market research can't stop the massive upheavals affecting different industries it can help to guide or shape your decision making. That is why we have created three different services for those keen to conduct a new project - from the complete survey package to questionnaire checking and training.
Whatever your requirements we will be happy to help you achieve your research goals in 2021.
This hands-on training will introduce you to the power of market research through the world's most popular survey tool. You will learn the basics of market research and how to create a simple survey in Survey Monkey.
Who will benefit
The workshop is aimed at business owners, entrepreneurs and those wanting to use Survey Monkey in their business. Training can be delivered on a 1-1 basis or in small groups.
Introduction to market research
Starting a new survey: what's involved
Designing a questionnaire: question types, top tips, formatting
Scripting a questionnaire: screening, routing, templates