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the market research service

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  • Introduction
  • Prize Draw
  • better business planning
  • What We Do
  • What We Do
  • online surveys
  • Surveys
  • Qst. Design
  • Sector Index
  • Training
  • Grid
  • Enquiry Form
  • Blog
  • …  
    • Home
    • Introduction
    • Prize Draw
    • better business planning
    • What We Do
    • What We Do
    • online surveys
    • Surveys
    • Qst. Design
    • Sector Index
    • Training
    • Grid
    • Enquiry Form
    • Blog

    the market research service

    • Home
    • Introduction
    • Prize Draw
    • better business planning
    • What We Do
    • What We Do
    • online surveys
    • Surveys
    • Qst. Design
    • Sector Index
    • Training
    • Grid
    • Enquiry Form
    • Blog
    • …  
      • Home
      • Introduction
      • Prize Draw
      • better business planning
      • What We Do
      • What We Do
      • online surveys
      • Surveys
      • Qst. Design
      • Sector Index
      • Training
      • Grid
      • Enquiry Form
      • Blog
      • Home
      • Introduction
      • Prize Draw
      • better business planning
      • What We Do
      • What We Do
      • online surveys
      • Surveys
      • Qst. Design
      • Sector Index
      • Training
      • Grid
      • Enquiry Form
      • Blog
      • Powered By
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        • surveys | analysis | training

        • Market Research for Changing Times

           

          If you think market research is only for large corporations or those companies with a dedicated marketing team then think again!


          The Market Research Service is an affordable option that brings the benefits of market research to SME’s, entrepreneurs, trade organisations and the not-for-profit sector. Whatever your experience of conducting surveys (or lack of) we believe research can help you make better decisions for marketing success, employee retention or investment choices. Understanding and monitoring the needs and requirements of customers, employees, members or visitors has never been more relevant than in these challenging times. Being able to gauge changes in attitudes and preferences is pivotal for anyone wanting to ensure their services, business practices and brand message still resonate with key audiences.

           

          Whatever your business or sector, undertaking your own market research has never been easier. If you are reading this then we are going to assume you have some interest in taking forward a survey or research proposal for your own project. While market research can't stop the massive upheavals affecting different parts of the economy it will help to guide and shape your decision making. That is why we have created three different services for those keen to conduct their own research project - from a complete survey package to professional questionnaire checking and training.

           

          Whatever your requirements we will be happy to help you achieve your research goals in 2022.

          read our mission statement

        • Online Survey

          win A survey

          Enter our Prize Draw for your chance to have us conduct a professional online survey for your business

          Enter the Prize Draw
        • better business planning

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        • Everything to ensure a successful outcome for your research project!

          What we do

        • Research Goals

          We can help you set realistic survey objectives for the needs of your business or organisation.

          Questionnaire Design

          We design professional looking questionnaires or can offer a checking/editing service.

          Analysis & Reporting

          We will analyse your survey data, prepare charts/tables and report the key findings.

          Training

          We can deliver the training necessary to help get you started or improve your research capability using Survey Monkey.

        • online surveys

          Take a look at the type of questionnaire we could be developing for your business or teaching you how to design.

          Example
        • online surveys

          the survey package

          £1,250

          Let us take the strain out of your marketing research project by undertaking all of the key survey elements from questionnaire design and preparation to issue, analysis and reporting.

           

          Who will benefit

          The service is aimed at smaller businesses, charities, entrepreneurs or those with little experience of conducting online surveys.

           

          What's included in the package

          • Setting research goals
          • Questionnaire design and scripting
          • Piloting
          • Survey issue 
          • Response management
          • Analysis and reporting

          DETAILS
        • questionnaire

          Questionnaire checking

          £475

          For those individuals or companies that have an existing or draft questionnaire we will provide expert feedback on its efficacy and suitability for achieving your research goals.

           

          Who will benefit

          Anyone looking to improve response rates to existing surveys or keen to ensure any new questionnaire avoids basic errors and is 'survey ready'.

           

          Key features

          • Feedback on the mix of questions, question wording and survey length
          • Identifying gaps in questioning or profile information
          • Recommendations for improving formatting and response rate
          • Recommendations on survey issue: how to collect responses
          • Piloting of questionnaire 

          DETAILS
        • business quiz

          Sector index

          £POA

          Creating an Index for your business sector or a customer segment is a useful and effective means for tracking trends and business confidence. An on-going, independent Index is also a great way to generate meaningful news content for external audiences, the media and industry commentators. Let us design a suitable programme of research that can be used as the basis of a branded Index.

           

          Who will benefit

          Companies, trade bodies or associations looking to create a respected source of longitudinal industry data.

           

          Key features

          • Regular research within a defined industry or target audience
          • Measuring confidence or other defined criteria in relation to macro-economic and socio-cultural trends
          • Creating news content for internal/external use
          • Associate your brand with a respected source of industry data
          • Build ongoing links with key journalists and industry commentators

          DETAILS
        • survey monkey

          TRAINING workshop

          £445 P.P.

          This hands-on training will introduce you to the power of market research through the world's most popular survey tool. You will learn the basics of market research and how to create a simple survey in Survey Monkey.

           

          Who will benefit

          The workshop is aimed at business owners, entrepreneurs and those wanting to use Survey Monkey in their business. Training can be delivered on a 1-1 basis or in small groups.

           

          Key content

          • Introduction to market research
          • Starting a new survey: what's involved
          • Designing a questionnaire: question types, top tips, formatting
          • Scripting a questionnaire: screening, routing, templates
          • Delivering the survey: online options
          • Maximising response rates
          • Analysis: preparing charts/tables
          • Reporting: creating and sharing reports

          DETAILS
        • Contact US

          Give a brief description of the type of market research or training you are thinking of doing

          Submit
        • The Blog

          Thoughts, musings, and ruminations.

          Returning to work, but not as we know it!
          The rise of flexible working The dramatic and sudden shift to home working that was forced upon many office workers at the start of the pandemic may have changed the nature of working irrevocably. While notions of 'flexible working' have been trailed and debated for decades by human resource...
          How curious are you?
          As businesses try and navigate a post-lockdown "normal" there are still many unknowns to overcome. Will the ongoing vaccine programme allow all sectors of the economy to restart in the same way or with the same confidence? Are customers, clients and consumers willing to go back to how they...
          Thinking positive
          Four steps for planning positive For business owners and managers trying to navigate a path through the pandemic, staying positive is easier said than done. Sectors such as hospitality, events and tourism have been largely mothballed over the last twelve months and many others have had to make...
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