The Market Research Service

surveys | analysis | training
Market Research for Changing Times

If you think market research is only for large corporations or those companies with a dedicated marketing team then think again!

The Market Research Service is an affordable option that brings the benefits of market research to SME’s, entrepreneurs, trade organisations and the not-for-profit sector. Whatever your experience of conducting surveys (or lack of) we believe research can help you make better decisions for marketing success, employee retention or investment choices. Understanding and monitoring the needs and requirements of customers, employees, members or visitors has never been more relevant than in these challenging times. Being able to gauge changes in attitudes and preferences is pivotal for anyone wanting to ensure their services, business practices and brand message still resonate with key audiences.

Whatever your business or sector, undertaking your own market research has never been easier. If you are reading this then we are going to assume you have some interest in taking forward a survey or research proposal for your own project. While market research can't stop the massive upheavals affecting different parts of the economy it will help to guide and shape your decision making. That is why we have created three different services for those keen to conduct their own research project - from a complete survey package to professional questionnaire checking and training.

Whatever your requirements we will be happy to help you achieve your research goals in 2022.
read our mission statement
win A survey
Enter our Prize Draw for your chance to have us conduct a professional online survey for your business
Enter the Prize Draw

Comment
better business planning
Looking for inspiration and fresh ideas?
Everything to ensure a successful outcome for your research project!
What we do
Research Goals
We can help you set realistic survey objectives for the needs of your business or organisation.
Questionnaire Design
We design professional looking questionnaires or can offer a checking/editing service.
Analysis & Reporting
We will analyse your survey data, prepare charts/tables and report the key findings.
Training
We can deliver the training necessary to help get you started or improve your research capability using Survey Monkey.
online surveys
Take a look at the type of questionnaire we could be developing for your business or teaching you how to design.
Example
the survey package
£1,250
Let us take the strain out of your marketing research project by undertaking all of the key survey elements from questionnaire design and preparation to issue, analysis and reporting.

Who will benefit
The service is aimed at smaller businesses, charities, entrepreneurs or those with little experience of conducting online surveys.

What's included in the package
Setting research goals
Questionnaire design and scripting
Piloting
Survey issue
Response management
Analysis and reporting
DETAILS
Questionnaire checking
£475
For those individuals or companies that have an existing or draft questionnaire we will provide expert feedback on its efficacy and suitability for achieving your research goals.

Who will benefit
Anyone looking to improve response rates to existing surveys or keen to ensure any new questionnaire avoids basic errors and is 'survey ready'.

Key features
Feedback on the mix of questions, question wording and survey length
Identifying gaps in questioning or profile information
Recommendations for improving formatting and response rate
Recommendations on survey issue: how to collect responses
Piloting of questionnaire
DETAILS
Sector index
£POA
Creating an Index for your business sector or a customer segment is a useful and effective means for tracking trends and business confidence. An on-going, independent Index is also a great way to generate meaningful news content for external audiences, the media and industry commentators. Let us design a suitable programme of research that can be used as the basis of a branded Index.

Who will benefit
Companies, trade bodies or associations looking to create a respected source of longitudinal industry data.

Key features
Regular research within a defined industry or target audience
Measuring confidence or other defined criteria in relation to macro-economic and socio-cultural trends
Creating news content for internal/external use
Associate your brand with a respected source of industry data
Build ongoing links with key journalists and industry commentators
DETAILS
TRAINING workshop
£445 P.P.
This hands-on training will introduce you to the power of market research through the world's most popular survey tool. You will learn the basics of market research and how to create a simple survey in Survey Monkey.

Who will benefit
The workshop is aimed at business owners, entrepreneurs and those wanting to use Survey Monkey in their business. Training can be delivered on a 1-1 basis or in small groups.

Key content
Introduction to market research
Starting a new survey: what's involved
Designing a questionnaire: question types, top tips, formatting
Scripting a questionnaire: screening, routing, templates
Delivering the survey: online options
Maximising response rates
Analysis: preparing charts/tables
Reporting: creating and sharing reports
DETAILS
Contact US
Give a brief description of the type of market research or training you are thinking of doing
Name
Email

Message

Submit
Comment
The Blog
Thoughts, musings, and ruminations.
Returning to work, but not as we know it!
The rise of flexible working The dramatic and sudden shift to home working that was forced upon many office workers at the start of the pandemic may have changed the nature of working irrevocably. While notions of 'flexible working' have been trailed and debated for decades by human resource...
How curious are you?
As businesses try and navigate a post-lockdown "normal" there are still many unknowns to overcome. Will the ongoing vaccine programme allow all sectors of the economy to restart in the same way or with the same confidence? Are customers, clients and consumers willing to go back to how they...
Thinking positive
Four steps for planning positive For business owners and managers trying to navigate a path through the pandemic, staying positive is easier said than done. Sectors such as hospitality, events and tourism have been largely mothballed over the last twelve months and many others have had to make...
More Posts

surveys | analysis | training

read our mission statement

win A survey

Enter our Prize Draw for your chance to have us conduct a professional online survey for your business

better business planning

Looking for inspiration and fresh ideas?

Everything to ensure a successful outcome for your research project!

What we do

Research Goals

Questionnaire Design

Analysis & Reporting

Training

online surveys

Take a look at the type of questionnaire we could be developing for your business or teaching you how to design.

the survey package£1,250

Questionnaire checking£475

Sector index£POA

TRAINING workshop£445 P.P.

Contact US

Give a brief description of the type of market research or training you are thinking of doing

The Blog

Thoughts, musings, and ruminations.

the survey package
£1,250

Questionnaire checking
£475

Sector index
£POA

TRAINING workshop
£445 P.P.