If you think market research is only for large corporations or those companies with a dedicated marketing team then think again!
The Market Research Service is an affordable option that brings the benefits of market research to SME’s, entrepreneurs, trade organisations and the not-for-profit sector. Whatever your experience of conducting surveys (or lack of) we believe research can help you make better decisions for marketing success, employee retention or investment choices. Understanding and monitoring the needs and requirements of customers, employees, members or visitors has never been more relevant than in these challenging times. Being able to gauge changes in attitudes and preferences is pivotal for anyone wanting to ensure their services, business practices and brand message still resonate with key audiences.
Whatever your business or sector, undertaking your own market research has never been easier. If you are reading this then we are going to assume you have some interest in taking forward a survey or research proposal for your own project. While market research can't stop the massive upheavals affecting different parts of the economy it will help to guide and shape your decision making. That is why we have created three different services for those keen to conduct their own research project - from a complete survey package to professional questionnaire checking and training.
Whatever your requirements we will be happy to help you achieve your research goals in 2022.
Creating an Index for your business sector or a customer segment is a useful and effective means for tracking trends and business confidence. An on-going, independent Index is also a great way to generate meaningful news content for external audiences, the media and industry commentators. Let us design a suitable programme of research that can be used as the basis of a branded Index.
Who will benefit
Companies, trade bodies or associations looking to create a respected source of longitudinal industry data.
Regular research within a defined industry or target audience
Measuring confidence or other defined criteria in relation to macro-economic and socio-cultural trends
Creating news content for internal/external use
Associate your brand with a respected source of industry data
Build ongoing links with key journalists and industry commentators
This hands-on training will introduce you to the power of market research through the world's most popular survey tool. You will learn the basics of market research and how to create a simple survey in Survey Monkey.
Who will benefit
The workshop is aimed at business owners, entrepreneurs and those wanting to use Survey Monkey in their business. Training can be delivered on a 1-1 basis or in small groups.
Introduction to market research
Starting a new survey: what's involved
Designing a questionnaire: question types, top tips, formatting
Scripting a questionnaire: screening, routing, templates
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